The Best Clean Beauty Brands to Try in 2021
Clean beauty has been gaining popularity in recent years as consumers become more conscious about the ingredients they are putting on their skin. With the rise of clean beauty, many brands have emerged with a focus on using natural and non-toxic ingredients in their products. If you’re looking to make the switch to clean beauty in 2021, here are some of the best clean beauty brands to try.
**1. RMS Beauty**
RMS Beauty is a cult-favorite clean beauty brand known for its high-quality, organic products. Founded by makeup artist Rose-Marie Swift, RMS Beauty’s products are made with raw, food-grade, and organic ingredients to nourish and protect the skin. From their best-selling “Un” Cover-Up concealer to their creamy Lip2Cheek tints, RMS Beauty offers a range of products that deliver both performance and clean ingredients.
**2. Ilia Beauty**
Ilia Beauty is a clean beauty brand that combines high-performance makeup with skincare benefits. Their products are made with organic ingredients and are free from harmful chemicals like parabens, phthalates, and synthetic fragrances. Ilia Beauty’s award-winning products, such as their Super Serum Skin Tint and Color Haze Multi-Use Pigment, are loved by beauty enthusiasts for their clean formulas and beautiful finishes.
**3. Tata Harper**
Tata Harper is a luxury clean beauty brand that offers a range of skincare products made with natural and organic ingredients. Founded by Tata Harper herself, the brand is known for its farm-to-face approach, with many of the ingredients sourced from their farm in Vermont. Tata Harper’s products are free from synthetic chemicals and are formulated to provide effective results without compromising on ingredient quality.
**4. Beautycounter**
Beautycounter is a clean beauty brand that is committed to safety and transparency in their products. They have banned over 1,800 harmful or questionable ingredients from their formulations, setting a high standard for clean beauty. Beautycounter offers a wide range of skincare, makeup, and body care products that are both safe and effective. Their best-selling products, such as the Countertime Tetrapeptide Supreme Cream and the Dew Skin Tinted Moisturizer, have garnered rave reviews for their clean ingredients and luxurious textures.
**5. Kosas**
Kosas is a clean beauty brand that bridges the gap between skincare and makeup with their innovative products. Their products are made with high-quality, natural ingredients and are free from parabens, phthalates, and synthetic fragrances. Kosas’ products are designed to enhance natural beauty while nourishing the skin. Their Weightless Lip Color and Revealer Concealer are fan favorites that deliver on both performance and clean ingredients.
**6. Drunk Elephant**
Drunk Elephant is a clean skincare brand that has gained a loyal following for its effective and non-toxic products. The brand formulates their products without what they call the “Suspicious 6” ingredients: essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS. Drunk Elephant’s products, such as the T.L.C. Framboos Glycolic Night Serum and the Lala Retro Whipped Cream, are loved for their clean formulations and visible results.
**7. Herbivore Botanicals**
Herbivore Botanicals is a clean beauty brand that focuses on creating products with natural, plant-based ingredients. Their products are free from synthetic ingredients, parabens, and phthalates, making them safe for both the skin and the environment. Herbivore Botanicals’ products, such as the Pink Cloud Rosewater Moisture Cream and the Blue Tansy Resurfacing Clarity Mask, are beloved for their clean formulations and soothing effects on the skin.
**8. W3ll People**
W3ll People is a clean beauty brand that offers high-performance makeup products made with natural and organic ingredients. Their products are free from harmful chemicals and are cruelty-free, making them a favorite among clean beauty enthusiasts. W3ll People’s Expressionist Volumizing Mascara and Bio Tint Multi-Action Moisturizer are top picks for those looking for clean beauty products that deliver on both quality and safety.
**9. Indie Lee**
Indie Lee is a clean beauty brand that was founded by Indie Lee herself after she survived a life-threatening brain tumor. The brand is dedicated to creating products that are safe, clean, and effective. Indie Lee’s products are made with natural ingredients and are free from synthetic chemicals, making them ideal for those with sensitive skin. Their best-selling products, such as the Brightening Cleanser and CoQ-10 Toner, have earned a loyal following for their clean formulations and visible results.
**10. Honest Beauty**
Honest Beauty is a clean beauty brand that was founded by actress Jessica Alba with a focus on transparency and safety. The brand offers a range of skincare and makeup products that are made with clean, non-toxic ingredients. Honest Beauty’s products, such as the Everything Primer and Magic Beauty Balm, are praised for their clean formulations and versatile uses.
In conclusion, clean beauty is a growing trend in the beauty industry, and these brands are leading the charge with their commitment to safe, non-toxic ingredients. Whether you’re looking for skincare, makeup, or body care products, these clean beauty brands offer a wide range of options that deliver on both performance and ingredient quality. Make the switch to clean beauty in 2021 and experience the benefits of using products that are safe for your skin and the environment.